What is Google Ads in Digital Marketing?

 In today’s competitive digital world, businesses need fast and effective ways to reach their target audience. Google Ads is one of the most powerful tools in digital marketing that helps businesses promote their products and services online.

What is Google Ads?

Google Ads is an online advertising platform by Google where advertisers pay to display ads on Google’s search results, YouTube, websites, and mobile apps. These ads appear when users search for specific keywords related to a business.

Earlier known as Google AdWords, Google Ads works on a Pay-Per-Click (PPC) model, which means advertisers only pay when someone clicks on their ad.